I get asked this question so often, I felt the best thing to do was to deliver this post and hope it give you answers. If you have not engaged the services of a Graphic Designer before, you might wonder what goes on, what do I do to create the perfect logo for you, and what should you expect? Most importantly, is it worth engaging the services of a designer for my logo?
The first thing I do is give you a helping hand. I have developed a Creative Design Brief document. This a document that asks several questions so I can get the most information from you in a concise manner. Your business matters to you and I feel its my job to take your vision, combine it with your taste, and the direction you see your company go in and display it in a visual way. It needs to have all the flavour of your company seasoned with your own personality. What your logo depicts is hugely important. It’s often the one thing customers will remember when comparing you to other businesses when trying to make a decision. Therefore, your business deserves to be represented in a professional, eye-catching and creative way.
The types of questions I ask in my Creative Brief allow me to find out what you like. I am your translator so I need to find out what’s in your head, how you feel about your business and what it should look like. Sometimes, especially if you haven’t worked with a designer before, it might be hard to explain what you need. This is why I have the questions I need to get them from you. SO don’t worry about not knowing what you need to tell me. I already know what I need to ask. You can always give me all the information you need on the phone or in an email but sometimes the brief will ask you a question or give you the platform to shout about how amazing your company will be and this will be the spark that gives me the ideas. For instance, I had a client that I pressed for information about what he liked and didn’t like. He found it very hard to imagine this and communicate it. However, once he had my document he was able to think about these specific questions for a few days and it opened up his awareness on what he liked and he was able to verbalise it. On his journey across the M50 in Dublin, he noticed a branded coach heading for the airport and he loved the impact these graphics had and how they displayed so well on a vehicle that he was delighted to tell me! We continued to discuss colour, position, fonts and it opened up a new avenue of communication that meant I was able to translate what he wanted. This was enough to give me ideas and following some research on my behalf, looking up images online and on social media, I was able to get a feel for what he needed to see in his logo and translate that into a visual.
How long it takes to get a preliminary set of visuals depends on how much information I am provided. After that, its up to you. We can go back and forth until your logo literally sings to you. You’ll know it when you see it way before I do. I promise. Even if you don’t think you are creative in any way, you will learn what you like and don’t like and this is the absolute foundation for your logo. You can read my other Blog Post on how to get the most out of working with a graphic designer that should give you an all round picture.
If you have any other questions, drop me an email: firstname.lastname@example.org