I’ve always thought Helvetica was a very AmericaniZed font and looking at this documentary, it would confirm it even more so. But what really really struck me was that Helvetica, I thought, was old fashioned and boring and everywhere. I think I was wrong. Who knew all those logos were variations of Helvetica?! Seriously taken aback by that. The simple application, by the Designer, can make it way more interesting. Check it out. You might fall back in love again. Just like I did.