My work for Johnnie Cupcakes included illustration and packaging design.
When initially briefed by Johnnie Cupcakes, it was clear that they had a wonderfully srtong brand and indentity with a strong direction for their business but needed a few fundamentals for their customer communications.
My first project was to produce a “chocolate box” selection template for each flavour available. Using the Johnnie Cupcakes logo, I was able to alter each cupcake to repesent the wonderful flavours and creations.
When Johnnie Cupcakes lauched in Tesco stores, they asked me to design packaging that would seal the cupcakes safely. I created their brand packaging but also seasonal options for Christmas, Valentines Day and Mother’s Day which were fun packs to do.
Here’s what Alan McKeown, Johnnie Cupcakes said about working with Designer G:
I have had the pleasure of working with Designer G on a number of projects in the last two years and I can’t recommend Sinead highly enough. These projects included working with and developing our established brand to significantly enhance it’s corporate branding and also to design retail seasonal packaging that was a huge hit with customers.
For further information on Johnnie Cupcakes, click here!
